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Reaching your career goals in today's marketplace is becoming increasingly difficult. It is even more difficult to differentiate oneself from other professionals in the candidate pool. This is especially true as people's skillsets gravitate outside a set of rote technical skills and transition into the abstract, such as project, task, and team management, even overall leadership skills. A carefully crafted resume and a full rolodex are no longer enough to move forward in an increasingly competitive (and increasingly global) job marketplace. Senior professionals are quickly realizing that career building is not simply job hunting and networking, it is now about career brand management; getting their value proposition out to their target audience, and continually marketing themselves online and offline, both internally within their current organizations, and externally within their target niche marketplace.
I am currently partnering with others to create a new service called build::grow, inc., which will provide a suite of career branding services that goes beyond simple resume writing and social network training. It will target:
Our core product will be an assessment of your career branding efforts, as well as a detailed action plan on building and enhancing that brand to reach your career goals. The enhanced suite of services will be designed to work directly with you to implement that plan.
While we are currently working in beta mode, we are starting to work with new clients at a discounted rate. If you are interested in hearing more about personal branding and the value we can bring to yours, please visit us at our new site at www.build-grow.com.